Contact Info

So we know who we are talking to

First Name

Last Name

Phone *

Email *

01 THE MISSION

Before we touch a single tool, we need to know WHY this clone exists. Without a clear mission, even the most technically perfect avatar is just an expensive puppet.

1.A. What is the ONE primary goal of this clone? Choose one only.Every deliverable we build traces back to this answer. Pick yours.

1.B. Other

2. What EXACT outcome do you want this clone to drive?

3. What problem is this solving in your business RIGHT NOW?

4. If this works perfectly, what changes for you in 90 days?

02 WHERE THIS CLONE WILL LIVE

Platform determines everything: script length, hook style, visual format, and CTA. A TikTok clone and a website chat agent are two completely different builds

5.B. If "faceless marketing" or "other"

6. Primary platform: Where the most important work happens.

7. Will content be repurposed across platforms?

Yes, everything gets remixed

No, platform-specific only

Hybrid: we will define together

8. What does a successful first 30 days look like on your primary platform?

03 THE PERSON BEHIND THE CLONE

Accuracy is everything. A clone that sounds 80% like you is 100% forgettable. This section is the foundation

9.A. This clone is based on:

This clone is based on:

Someone else: name and role below

9.B. Name and Role (if someone else)

10. If someone else: Do you have written permission and full access to their content and likeness?

Yes, fully authorized

No, we need to discuss this first

11. Describe this person's vibe in 5 words or less

12. What does this person talk about publicly?

Topics, expertise, recurring themes.

13. What is this person's single biggest credibility statement?

04 VOICE, PERSONALITY & COMMUNICATION STYLE

This is where most clone projects fail. Generic equals invisible. We are building something that sounds like a real human, not a press release.

14. Describe the personality in your own words:

15. Communication style: Check all that apply.

Conversational: like talking to a friend

Educational: teach first, sell second

Entertaining: humor and storytelling

High authority: no fluff, just results

High energy: motivational and bold

Calm and grounded: steady presence

Analytical: data and frameworks

□ Spiritual: mindset and belief-forward

16. Primary goal of every piece of content:

17. This clone should NEVER sound like:

18. List 3 creators or brands this person sounds directionally similar to:

19. Who is responsible for scripting?

Client provides all scripts

Unchained Digital creates all scripts

Hybrid: client provides topics, we write

Hybrid: we draft, client edits and approves

20. Hook style preference:

Bold and slightly controversial: stops the scroll with a take

Educational: lead with the value immediately

Relatable: this is so you, you will feel called out

Curiosity-driven: they have to keep watching to find out

Direct and sales-forward: clear, no games

The hook is everything. If the first 3 seconds do not stop the scroll, nothing else matters.

21. Call-to-action style:

Soft: DM me, follow for more, save this

Medium: download this, click the link, join the waitlist

Strong: book a call, buy now, apply today

22. Script format preference:

Hook to Value to CTA (short-form viral)

Educational breakdowns (step-by-step teaching)

Story-based (narrative then pivot)

Sales-driven (problem, agitate, solve)

Authority and thought leadership (big bold take)

Mixed: depends on the piece

23. What specific offers, products, or services should this content lead into?

24. Content ideas and topic buckets:

05 THE BRAIN: TRAINING YOUR CLONE'S KNOWLEDGE

Your clone is only as smart and authentic as the material you feed it. Think of this like handing a ghostwriter your journals, your client calls, your best content, and your deepest frameworks. The more they get, the more they sound like you.

26. Where should we access this content? Links, shared folders, upload instructions.

27. List your key frameworks or methodologies:

28. What are your core industry beliefs?

29. Top 10 questions your audience asks you repeatedly:

06 VOICE CLONE SETUP

Audio is the soul of your clone. A flat, robotic, emotionless voice will tank even the most beautiful visual. The goal is emotional accuracy, not just technical accuracy.

30. Voice clone type:

Instant Clone: quick setup, good for testing and lower-stakes content

Professional Clone via ElevenLabs: higher quality, production-ready

31. Do you have an ElevenLabs account?

Yes

No, creating one

32.A. Do you already have a trained voice model?

Yes

No, starting fresh

32.B. If yes:

Audio recording requirements:
These are not suggestions.
They are the difference between a voice that gives people chills
and one that sounds like a phone call from 2003.

□ Use a quality microphone: even a USB mic at $50 to $75 makes a massive difference	□ Record minimum 30 to 60 minutes of clean, expressive audio
□ Quiet space: a closet full of clothes is genuinely ideal acoustic treatment	□ Only your voice in the recording: no background speakers, music, or TV
□ Clean takes only: no long pauses, coughing, or dead air	□ Create separate voice clones by content type: professional, casual, high energy
□ Read naturally: do not be flat, do not perform. Be you.	□ Use ALL CAPS in scripts to flag emphasis and intensity when recording
□ Use ... in scripts to signal natural dramatic pauses	□ Pause with your lips closed between sentences for cleaner lip sync accuracy

33. Voice testing checklist:

Generated at least one full paragraph of test audio

Rendered multiple times: each render is different, this is normal

Does it capture your natural emotional range?

Does it nail your natural pace and rhythm?

Would I (you) be proud to share this? Honest answer only.

07 IMAGE CLONE SETUP

Your visual identity is the first thing people see before they hear a single word. If the image does not look like you, confident, polished, and real, the audience disconnects before you even start

Photo requirements:

Minimum 20 to 30 images. Quality and lighting outrank quantity every single time.

□ 3 to 5 professional headshots	□ 10 to 15 casual or lifestyle photos
□ Profile shots of both left and right side	□ Top-down and bottom-up angle variations
□ Full body shots AND seated shots	□ Multiple expressions: smiling, serious, thoughtful
□ Various outfits and settings	□ All photos: solo shots only, no one else in frame
□ All photos: HIGH QUALITY resolution	□ All photos: GOOD LIGHTING, no face shadows
□ No heavy filters: the model learns from reality

34. Where should we access your photos? Google Drive, Dropbox, direct upload, etc.

35.B. Other Platform

36. What visual world does your clone should live in?

08 VIDEO CLONE SETUP

This is where everything comes together. Your voice, your face, your energy, all running without you touching a camera. The output is only as good as the input. Garbage in, ghost out.

37. Choose your path:

IMAGE TO VIDEO: Faster, no filming required. Good starting point. Lower quality ceiling but rapidly improving.

VIDEO TO VIDEO (Recommended): Highest realism, most authentic. Requires filming. This is the gold standard.

Start with Image, upgrade to Video later

38.A. Platform selection:

HeyGen, Avatar IV or V: most popular, recommended for beginners and professionals, industry-leading lip sync

Higgsfield: cutting-edge, excellent natural motion quality

Veo3 by Google: newest technology, strong for cinematic and B-roll rich content

Other

38.B. Other

Recording requirements (Video to Video path):

Every single choice in this recording gets baked into your avatar. Your clone moves the way you move. Blinks the way you blink. This is the most important 3 minutes of the whole project.

□ LIGHTING: bright, even, zero harsh shadows across the face. Lighting is king.	□ Camera: modern smartphone at 1080p or 4K is perfectly sufficient
□ Stable mount: no tripod wobble, no handheld movement	□ Record minimum 2 minutes, recommend 3 to 5 minutes for a richer training dataset
□ ONE continuous take: do not stitch clips together, ever	□ Neutral, distraction-free, static background: produces best avatar results
□ Look directly at the camera lens: eye contact is a massive realism factor	□ Natural, subtle movements: limit wild or repetitive hand gestures
□ Speak at your natural pace with clear, clean pronunciation	□ Close your lips naturally between sentences for cleaner lip sync output
□ No performance: act exactly how you would in a real conversation	□ Zero background noise, voices, music, or echo
□ Audio must be present even if using a separate voice clone: the platform needs it for lip sync training

39. Video testing protocol:

Generate at least one full test video before committing to a production run

Watch at full speed: does the motion feel natural or robotic?

Check lip sync accuracy throughout, especially at natural pauses

Run multiple renders of the same script: results vary and this is expected

Does the avatar hold eye contact the way you do naturally?

Does the emotional delivery match the tone of the script?

Would you post this? Honest answer only.

09 PRODUCTION, BRANDING & DELIVERABLES

Consistency builds recognition. Recognition builds trust. Trust converts. Visual branding is not vanity, it is strategy.

40. Brand Colors

Primary:
Secondary
Accent:

UNCHAINED DIGITAL DEFAULTS

#0A0A0A Obsidian

#C8A84B Gold

#426B96 Teal

#A8CBDA Mist

#F4EFE6 Cream

41. Typography / Fonts

Stick to 2 fonts max. Cormorant Garamond for elegance, Montserrat for clarity. Override only if brand-specific.

43. Production responsibility:

Unchained Digital handles everything: full service

Client team handles everything: we consult and quality-check

Hybrid: Unchained Digital builds, client provides raw materials and approvals

44. Cycle Frequency

Daily

3 to 5x per week

Weekly

As-needed

45. Content volume per cycle:

46. Target launch date:

Be honest about your actual hard deadline. Rush timelines affect scope and pricing.

47. Hard deadline if applicable:

48. Budget alignment: This saves everyone time. No judgment, just clarity.

10 EXPECTATION SETTING

This section exists because we care about the relationship more than the invoice. Digital clone systems are powerful, but they are not magic. Read this carefully.

What every client needs to know before we begin:

□ Version 1 will not be perfect. That is not failure. That is the process.	□ Voice accuracy improves with more training data. The first render is the floor, not the ceiling.
□ Clear input produces clear output. Vague briefs produce generic content.	□ Every render is different. Run things multiple times before deciding something is not working.
□ This system requires your ongoing feedback. We build it together.

Acknowledgment:

□ I understand that Version 1 may need refinement before going live	□ I understand that voice accuracy improves with more and better training audio
□ I understand that detailed, honest input produces dramatically better output	□ I understand that iteration is part of the process, not a sign something went wrong
□ I am committed to providing clear, timely feedback throughout this build

I Understand and Acknowledge the information above and agree to proceed based on these expectations.

49. What would make this feel like a SUCCESS?

50. What would make this feel like a FAILURE?

11 FINAL CLARITY FILTER

This is where good projects become great ones. Take five minutes on these questions. Clients who skip this section are always the ones who ask for the most revisions.

51. If this works perfectly, what happens next?

52. If this underperforms, why do you think it would?

53. What are you genuinely unsure about going into this project?

54. If we nailed this perfectly, what would make you say:

SUBMISSION AGREEMENT

By submitting this form, you confirm that all details provided are accurate and complete to the best of your knowledge.

aCreative direction will be executed based on the information provided above, guided by UNCHAINED Digital's production expertise. Missing, vague, or unclear inputs will be interpreted using industry best practices with the goal of maximizing your result.

You are responsible for the accuracy of your audience data, platform specs, and brand guidelines. UNCHAINED Digital is responsible for executing the creative with excellence.

Break the Chains. Build Your Future.

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and you just made the final product that much stronger.
I'm looking forward to building with you.