Contact Info

So we know who we are talking to

01 OBJECTIVE & OUTCOME

This section determines the entire creative direction. Your answers here control everything downstream. Be ruthless about picking one goal only.

1. What is the ONE primary goal of this video? Choose one only.

2. What EXACT action should the viewer take after watching? Write it as a direct command. Be specific. If you want the click, write the click.

Examples: "DM 'AI' to get the free guide" / "Click the link in bio and book your call" / "Comment UNCHAINED below for access"

3. Where will this video be used? Select all platforms and specify organic vs. paid where applicable.

4. What stage of awareness is your audience in?

Cold:They Don't know you exist. Yet.

Warm: They follow you. Just not sold.

Hot: Credit card warming up in their hand

This changes everything about the hook, tone, and CTA. Don't skip this one.

5. What does success look like for THIS specific video? Pick your single most important metric. Trying to win everything means winning nothing.

02 AUDIENCE PSYCHOLOGY

Knowing your audience is table stakes. Understanding their psychology is the actual game. If you don't know what keeps them up at 2am, we can't write a hook that stops the scroll.

6. Who exactly is this video for? Who they are + what do they do? What does their daily life look like?

No "everyone" answers allowed. Be uncomfortably specific.

7. What problem are they dealing with right now?

Write it the way THEY would say it, not the way you would. Their words, their energy, their level of desperation

8. What do they WANT instead? Split the answer.

People buy outcomes, not services. Give us both.

9. What is stopping them from taking action right now?

"I don't have time for this."

"I've tried things before and failed."

"I'm not tech-savvy enough."

"I can't afford it right now."

"I don't trust that it'll work for me."

"I'll start next month."

List your top 2 to 3 real objections. These need to be addressed in the script.

9.B. Any additional objections specific to your offer:

10. What belief needs to SHIFT after watching this video?

One clear before/after. This is the transformation your video creates.

03 BRAND VOICE & ENERGY

Your content should be unmistakably you. If someone could swap your name for any other creator's and the video still makes sense, we need to fix that.

11. Select your tone for this video. Maximum 3. Mixing too many tones is why content feels 'off.' Pick what serves this specific video's goal.

12. Complete this sentence:

This defines the emotional outcome of the video. If you can't complete it, we don't have enough clarity yet.

13. What should this video NOT feel like?

As important as knowing what you want is knowing what you don't. List any tones, styles, or vibes that are off-brand or off-putting for your audience.

14. If your brand were a person, how do they show up and speak?

Think: celebrity mix, mentor archetype, or describe someone you know who embodies your brand energy.

04 VIDEO TYPE & FORMAT

Format follows function. The wrong format for the right message still loses. Let's make sure structure serves the story.

15. What type of video is this? You can combine types, but lead with one dominant format.

16. What is the desired video length?

7 to 15 sec: Hook test / Ad creative

30 to 60 sec: Reel / Short / Quick win

60 to 90 sec: Full story / Organic Reel

3 to 10 min: YouTube / Deep dive

Match length to platform and funnel stage. Cold audiences need shorter. Warm audiences will stay longer.

16.B. Specific length requested (or leave to creative team):

17. Do you have a script ready?

Yes, full script attached

No script, build from scratch

I have a rough idea or outline

I have talking points only

17.B. Notes or rough outline if applicable:

05 SCRIPT ENGINEERING

This section replaces 90% of revisions. Fill this out like your launch depends on it, because it does.

18. Hook Direction: The first 3 seconds decide everything.

Bold Statement

Provocative Question

Shocking Statistic

Pattern Interrupt / Unexpected Visual

Pro tip: Your hook should make stopping feel like the only rational option. Write it like you're daring them to scroll past.

18.B. Your hook idea (or let us create one):

19. Core Message: One thing. That is all.

If the viewer closes the app right now, what is the one thing they walk away knowing? This is your message spine. Everything else builds around it.

20. Key Talking Points

21. Story or Logic Flow: How does this video move?

Story-Based (Beginning, tension, resolution. Emotionally driven)

Problem / Solution (Diagnose the pain, deliver the fix)

List-Style (Tips, steps, or a breakdown. Clear and scannable)

Open to Creative (Trust the team. We've got you)

22. CTA Script: What do you say at the end?

Write the actual words. Vague CTAs get vague results.

23. What should be avoided in the script?

Topics, phrases, competitor names, angles, or anything that feels off-limits. We'd rather know now than fix it in round three of revisions.

24. Primary Emotional Trigger Emotion drives action. Logic justifies it. What's the dominant feeling this video should create?

25. Delivery Style How should the script sound when spoken out loud?

26. Script Pacing

Rapid Fire (cuts every 1 to 2 sec)

Balanced (natural rhythm, breathing room)

Slow and Intentional (cinematic, deliberate)

06 ON-CAMERA & AVATAR

Your on-screen presence is your brand made visible. Whether it is you, a team member, or your AI avatar, the energy has to match the message.

27. Who is speaking in this video?

27.B. If team member, AI avatar, or Other:

28. On-camera delivery energy This should match the tone selected in Section 3. Pick the one that fits this specific video.

29. If using AI avatar: define voice and personality

The more detail you give here, the more human it feels. Reference a real voice or energy if it helps.

07 VISUAL STORY & B-ROLL

B-roll is not decoration. It is a second layer of storytelling happening simultaneously. Every shot should support the script or amplify the emotion.

30. Footage situation: How will we build your visuals?

I'm (client) providing all footage

Unchained will source everything (stock visuals)

Mix of provided and sourced

Unchained Custom AI-generated visuals

A mix of Ai-generated & Stock visuals

***Custom AI visuals are created specifically for your project and may include a nominal production fee based on complexity.

31. What should we SHOW while the message is delivered?

Walk through the script visually. What does each scene look like? What should the viewer see?

32. Any must-have shots, scenes, or visual moments?

Things that are non-negotiable. Brand-specific assets, product demos, a specific location, a particular aesthetic moment.

08 BRAND & VISUAL STYLE

B-roll is not decoration. It is a second layer of storytelling happening simultaneously. Every shot should support the script or amplify the emotion.

33. Your Brand Colors

Primary:
Secondary
Accent:

UNCHAINED DIGITAL DEFAULTS

#0A0A0A Obsidian

#C8A84B Gold

#426B96 Teal

#A8CBDA Mist

#F4EFE6 Cream

34. Typography / Fonts

Stick to 2 fonts max. Cormorant Garamond for elegance, Montserrat for clarity. Override only if brand-specific.

35. Visual Style

36. Reference Videos

Link anything that has the look, feel, energy, or pacing you love. References cut revision time in half.

09 EDITING STYLE

Editing is direction. The pace, the cuts, the music, the captions, all of it is storytelling. Tell us how to tell your story.

38. Captions

None (No captions. Clean look)

Minimal / Keyword (Highlight words only. Punchy)

Full Captions (Every word. Maximum accessibility)

39. Music Direction

40. Motion Graphics Level

None, clean edits only

Minimal, text overlays only

Moderate, branded lower thirds + transitions

Heavy, full motion graphics package

41. Production Priority for This Video

Aesthetic (This needs to look stunning first)

Clarity (Message above all. Clean and clear)

Conversion (Optimize every second for the sale)

10 CTA EXECUTION

A great video with a weak CTA is a standing ovation with no ticket sales. The call to action is not an afterthought. It is the whole point.

42. CTA Placement

43. CTA Tone

Soft (A gentle invite. No pressure)

Direct (Clear, confident ask. Professional)

Aggressive (Urgent, high stakes. Now or never)

11 DELIVERY & LOGISTICS

We run on systems. Timelines, formats, and revision terms exist to protect your project, not slow it down. Read this section carefully.

□ Version 1 will not be perfect. That is not failure. That is the process.	□ Voice accuracy improves with more training data. The first render is the floor, not the ceiling.
□ Clear input produces clear output. Vague briefs produce generic content.	□ Every render is different. Run things multiple times before deciding something is not working.
□ This system requires your ongoing feedback. We build it together.

44. Deadline: Soft deadline (ideal target):

Be honest about your actual hard deadline. Rush timelines affect scope and pricing.

44.B. Deadline: Hard deadline (non-negotiable):

Be honest about your actual hard deadline. Rush timelines affect scope and pricing.

45. Platforms and Formats Required

9:16 Vertical (Reels, TikTok, Shorts)

16:9 Horizontal (YouTube, website)

1:1 Square (LinkedIn, feed posts)

4:5 Portrait (Instagram Feed)

Custom dimensions (specify below)

Revision Policy

• Round 1: Structural changes (pacing, script corrections, section reordering)

• Round 2: Fine-tuning (caption edits, music swap, color grading adjustments)

• Round 3+: Billed at the standard revision rate. Scope changes beyond original intake are quoted separately.

I agree to the terms & conditions of this revision structure.

12 FINAL CLARITY FILTER

This is where good projects become great ones. Take five minutes on these questions. Clients who skip this section are always the ones who ask for the most revisions.

47. If this video works perfectly, what happens next?

Describe the real-world result in detail. What does your pipeline look like? What does your inbox do?

48. If this video underperforms, why do you think it would?

Honesty here prevents failure. Name the weakness so we can address it before production starts.

49. What are you genuinely unsure about going into this project?

Nothing leaves here unaddressed. Flag your doubts now so your strategist can give you clarity before a single frame is shot.

SUBMISSION AGREEMENT

By submitting this form, you confirm that all details provided are accurate and complete to the best of your knowledge.

Creative direction will be executed based on the information provided above, guided by UNCHAINED Digital's production expertise. Missing, vague, or unclear inputs will be interpreted using industry best practices with the goal of maximizing your result.

You are responsible for the accuracy of your audience data, platform specs, and brand guidelines. UNCHAINED Digital is responsible for executing the creative with excellence.

Break the Chains. Build Your Future.

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Thank you so much for taking the time to fill this out. The details matter…
and you just made the final product that much stronger.
I'm looking forward to building with you.